:root{
  --bg:#f3f2ee; --bg2:#e9e7e1; --ink:#0d0d0c; --mute:#6b6962; --line:#d8d5cc;
  --dark:#0d0d0c; --dark2:#1a1917; --dark-line:#2c2b28; --dark-mute:#a19e95; --paper:#f3f2ee;
  --red:#e2321f; --red-on-dark:#ff5443;
  --sans:"Inter Tight",system-ui,sans-serif; --mono:"JetBrains Mono",ui-monospace,monospace; --serif:"Instrument Serif",Georgia,serif;
  --ease:cubic-bezier(.7,0,.2,1); --out:cubic-bezier(.16,1,.3,1);
  --hd:68px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{overflow-x:clip;scroll-behavior:smooth;scroll-padding-top:calc(var(--hd) + 16px)}
body{background:var(--bg);color:var(--ink);font-family:var(--sans);line-height:1.5;overflow-x:clip;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
img{display:block;max-width:100%}
ul,ol{list-style:none}
em{font-family:var(--serif);font-style:italic;font-weight:400;color:var(--red);letter-spacing:-.01em}
.dark em{color:var(--red-on-dark)}
:focus-visible{outline:2px solid var(--red);outline-offset:3px}
.wrap{max-width:1240px;margin:0 auto;padding-inline:clamp(16px,4vw,48px)}
.k{font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--mute)}
.dark .k{color:var(--dark-mute)}
.h{font-weight:600;letter-spacing:-.045em;line-height:.96;font-size:clamp(42px,6.4vw,96px)}
.h2{font-weight:600;letter-spacing:-.04em;line-height:1.02;font-size:clamp(32px,4.2vw,60px)}
.lead{color:var(--mute);font-size:clamp(17px,1.45vw,20px);max-width:46ch}
.dark .lead{color:var(--dark-mute)}
.sec{padding-block:clamp(72px,10vw,140px)}
.sec.tight{padding-top:0}
.dark{background:var(--dark);color:var(--paper)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:16px 26px;border-radius:999px;font-weight:600;font-size:16px;border:1px solid var(--ink);transition:background .25s,color .25s,border-color .25s}
.btn.p{background:var(--ink);color:var(--bg)}
.btn.p:hover{background:var(--red);border-color:var(--red)}
.btn.s:hover{background:var(--ink);color:var(--bg)}
.dark .btn.p{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.dark .btn.p:hover{background:var(--red-on-dark);border-color:var(--red-on-dark);color:var(--ink)}
.dark .btn.s{border-color:rgba(243,242,238,.35);color:var(--paper)}
.dark .btn.s:hover{background:var(--paper);color:var(--ink)}
.btns{display:flex;gap:12px;flex-wrap:wrap}
.more{font-weight:600;display:inline-flex;gap:8px;align-items:center}
.more::after{content:"→";transition:transform .3s var(--out)}
a:hover .more::after,.more:hover::after{transform:translateX(4px)}

/* header */
.hd{position:fixed;inset:0 0 auto;z-index:60;height:var(--hd);display:flex;align-items:center;background:rgba(243,242,238,.9);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.hd .wrap{width:100%;display:flex;align-items:center;justify-content:space-between;gap:20px}
.logo{font-weight:700;font-size:20px;letter-spacing:-.045em;white-space:nowrap}
.logo span{color:var(--red)}
.nav{display:flex;align-items:center;gap:clamp(16px,2vw,30px);font-size:15px;font-weight:500}
.nav a{position:relative;padding:6px 0;white-space:nowrap;color:var(--mute);transition:color .2s}
.nav a:hover,.nav a.on{color:var(--ink)}
.nav a.pill{padding:10px 18px;border-radius:999px;background:var(--ink);color:var(--bg);font-weight:600}
.nav a.pill:hover,.nav a.pill.on{background:var(--red);color:#fff}
.hd-r{display:flex;align-items:center;gap:12px}
.lang{display:flex;gap:2px}
.lang button{font-family:var(--mono);font-size:12px;padding:6px 8px;min-height:32px;min-width:34px;border-radius:6px;color:var(--mute)}
.lang button:hover{color:var(--ink)}
.lang button.on{color:var(--ink);background:var(--bg2)}
.burger{display:none;width:44px;height:44px;place-items:center}
.burger i{display:block;width:20px;height:1.5px;background:var(--ink);position:relative;transition:background .2s}
.burger i::before,.burger i::after{content:"";position:absolute;left:0;width:20px;height:1.5px;background:var(--ink);transition:transform .25s}
.burger i::before{top:-6px}.burger i::after{top:6px}
.menu-open .burger i{background:transparent}
.menu-open .burger i::before{transform:translateY(6px) rotate(45deg)}
.menu-open .burger i::after{transform:translateY(-6px) rotate(-45deg)}
@media(max-width:1100px){
  .burger{display:grid}
  .nav{position:absolute;top:100%;left:0;right:0;height:calc(100lvh - var(--hd));background:var(--bg);flex-direction:column;align-items:flex-start;gap:6px;padding:28px clamp(16px,4vw,48px);font-size:30px;font-weight:600;letter-spacing:-.035em;opacity:0;visibility:hidden;transform:translateY(-8px);transition:opacity .25s,transform .25s,visibility .25s;overflow-y:auto}
  .nav a{color:var(--ink)}
  .menu-open .nav{opacity:1;visibility:visible;transform:none}
  .nav a.pill{margin-top:14px;font-size:18px;letter-spacing:-.01em;padding:14px 22px}
  .nav a.on:not(.pill){color:var(--red)}
}

/* page heroes */
.phero{padding-top:calc(var(--hd) + clamp(56px,9vw,120px));padding-bottom:clamp(56px,8vw,100px)}
.phero .h{margin-top:18px;max-width:14ch}
.phero .lead{margin-top:22px}
.phero .btns{margin-top:30px}
.hello{font-family:var(--serif);font-style:italic;font-size:clamp(20px,2vw,26px);color:var(--red);margin-bottom:10px}

/* HOME HERO */
.hero{min-height:100svh;display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,80px);align-items:center;padding-top:calc(var(--hd) + 24px);padding-bottom:32px}
.hero .h{font-size:clamp(50px,min(7.6vw,12.5vh),124px);margin-top:18px}
.hero .lead{margin-top:24px;color:var(--ink);max-width:36ch}
.hero .btns{margin-top:32px}
.src{font-family:var(--mono);font-size:11px;color:var(--mute);margin-top:28px;max-width:52ch}
@media(max-width:900px){.hero{grid-template-columns:1fr;min-height:auto;padding-top:calc(var(--hd) + 40px)}}

/* the catch: a quiet feed, one fine line, one post caught at 1.70 s */
.catch{position:relative;height:min(76vh,640px);border-radius:28px;overflow:hidden;background:#111;isolation:isolate}
@media(max-width:900px){.catch{height:min(64vh,480px)}}
.catch .feed{position:absolute;inset:-4% 0;display:grid;grid-template-columns:repeat(3,1fr);gap:12px;padding:0 12px;z-index:0}
.catch .col{display:flex;flex-direction:column;gap:12px;animation:rise 26s linear infinite}
.catch .col:nth-child(2){animation-duration:20s;margin-top:-90px}
.catch .col:nth-child(3){animation-duration:30s;margin-top:-180px}
.catch .col img{width:100%;aspect-ratio:9/14;object-fit:cover;border-radius:12px;filter:grayscale(1) contrast(.9) brightness(.55)}
@keyframes rise{to{transform:translateY(-50%)}}
.catch::after{content:"";position:absolute;inset:0;z-index:1;pointer-events:none;background:linear-gradient(180deg,#111 0%,transparent 18%,transparent 78%,#111 100%)}
.rig{position:absolute;left:50%;top:0;z-index:3;transform-origin:50% 0;transition:transform 1.2s var(--out)}
.rig .ln{position:absolute;left:-.5px;top:0;width:1px;background:rgba(243,242,238,.85);height:var(--len,0px);transition:height 1.7s cubic-bezier(.33,0,.15,1)}
.rig .hk{position:absolute;left:-12px;top:calc(var(--len,0px) - 3px);width:18px;height:34px;color:var(--paper);transition:top 1.7s cubic-bezier(.33,0,.15,1)}
.rig .post{position:absolute;left:calc(clamp(140px,42%,220px) / -2);top:calc(var(--len,0px) + 22px);width:clamp(140px,42%,220px);aspect-ratio:9/14;border-radius:14px;overflow:hidden;box-shadow:0 30px 60px -20px rgba(0,0,0,.8);transform:translateY(var(--rise,120vh));transition:transform 1.7s cubic-bezier(.2,.8,.2,1),box-shadow .6s}
.rig .post img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) brightness(.6);transition:filter .8s var(--out)}
.caught .rig .post img{filter:none}
.caught .rig .post{box-shadow:0 0 0 2px var(--red-on-dark),0 30px 60px -20px rgba(0,0,0,.8)}
.caught .rig{animation:swing 5s ease-in-out 0s infinite}
@keyframes swing{0%,100%{rotate:0deg}25%{rotate:1.6deg}75%{rotate:-1.6deg}}
.rig .vw{position:absolute;left:10px;bottom:9px;font-family:var(--mono);font-size:13px;font-weight:700;color:#fff;text-shadow:0 1px 8px #000;opacity:0;transition:opacity .6s .3s}
.caught .rig .vw{opacity:1}
.readout{position:absolute;left:20px;bottom:18px;z-index:4;font-family:var(--mono);color:var(--paper)}
.readout b{display:block;font-size:clamp(30px,3.4vw,44px);font-weight:700;letter-spacing:-.05em;line-height:1;font-variant-numeric:tabular-nums}
.readout span{font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--dark-mute);transition:color .4s}
.caught .readout b{color:var(--red-on-dark)}
.caught .readout span{color:var(--paper)}

/* the slow-motion stage */
#slow{height:560vh;position:relative;background:var(--dark)}
.stage{position:sticky;top:var(--hd);height:calc(100svh - var(--hd));overflow:hidden;background:var(--dark);color:var(--paper);display:grid;grid-template-columns:1fr 1fr;gap:clamp(20px,4vw,64px);padding:clamp(16px,3vh,36px) clamp(16px,4vw,48px) 48px;align-items:center}
.st-l{display:flex;flex-direction:column;gap:clamp(14px,2.6vh,28px);min-width:0}
.clock{font-family:var(--mono);font-weight:700;font-size:clamp(46px,min(7vw,11vh),104px);letter-spacing:-.06em;line-height:.95;font-variant-numeric:tabular-nums}
.clock small{font-size:.34em;color:var(--dark-mute);letter-spacing:0;margin-left:.2em}
.clock.done{color:var(--red-on-dark)}
.steps{display:flex;gap:6px;flex-wrap:wrap}
.steps button{font-family:var(--mono);font-size:12px;padding:7px 12px;min-height:32px;border-radius:999px;border:1px solid var(--dark-line);color:var(--dark-mute);transition:background .25s,color .25s,border-color .25s}
.steps button.done{color:var(--paper);border-color:#4a4843}
.steps button.on{background:var(--paper);border-color:var(--paper);color:var(--ink)}
.beats{display:grid}
.beat{grid-area:1/1;opacity:0;transform:translateY(14px);transition:opacity .4s,transform .5s var(--ease);visibility:hidden}
.beat.on{opacity:1;transform:none;visibility:visible}
.beat h3{font-weight:600;letter-spacing:-.04em;line-height:1.02;font-size:clamp(30px,min(4.2vw,7vh),62px)}
.beat p{margin-top:14px;font-size:clamp(15px,min(1.4vw,2.3vh),19px);color:var(--dark-mute)}
.beat p b{color:var(--paper);font-weight:500}
.st-r{position:relative;height:100%;min-height:0;display:grid;place-items:center}
.v{grid-area:1/1;width:100%;height:100%;display:flex;align-items:center;justify-content:center;opacity:0;transition:opacity .4s;visibility:hidden;min-height:0}
.v.on{opacity:1;visibility:visible}
.bar{position:absolute;left:clamp(16px,4vw,48px);right:clamp(16px,4vw,48px);bottom:18px;height:2px;background:var(--dark-line)}
.bar i{position:absolute;left:0;top:0;bottom:0;width:0;background:var(--red-on-dark)}
.post2{height:min(100%,540px);aspect-ratio:9/16;border-radius:18px;overflow:hidden;position:relative;background:#000;flex:none;max-width:100%}
.post2 img{width:100%;height:100%;object-fit:cover}
.post2 .box{position:absolute;left:51%;top:38%;width:27%;height:21%;border:2px solid var(--red-on-dark);border-radius:4px;transform:scale(1.4);opacity:0;transition:transform .7s var(--out),opacity .4s}
.v.on .post2 .box{transform:none;opacity:1}
.post2 .views{position:absolute;left:14px;bottom:14px;font-family:var(--mono);font-weight:700;font-size:24px;letter-spacing:-.04em;color:#fff;text-shadow:0 2px 12px #000}
.post2 .views small{display:block;font-size:11px;font-weight:400;letter-spacing:0}
.stamp{position:absolute;left:50%;top:20%;transform:translate(-50%,-50%) scale(1.3);opacity:0;font-family:var(--mono);font-weight:700;font-size:clamp(16px,1.8vw,22px);letter-spacing:.06em;color:var(--paper);background:var(--red-on-dark);padding:8px 16px;border-radius:999px;transition:all .45s var(--out);white-space:nowrap}
.stamp.on{opacity:1;transform:translate(-50%,-50%) scale(1)}
.motion{display:flex;gap:clamp(10px,2vw,22px);height:min(100%,460px);width:100%;justify-content:center;align-items:stretch}
.motion figure{display:flex;flex-direction:column;gap:10px;width:42%;max-width:220px;min-height:0}
.motion .cell{flex:1;min-height:0;border-radius:16px;overflow:hidden;position:relative;background:#2a2926;display:grid;place-items:center;font-family:var(--mono);font-size:13px;color:#77746c}
.motion .cell.live{box-shadow:0 0 0 2px var(--red-on-dark)}
.motion .cell img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;animation:drift 3.4s ease-in-out infinite alternate}
@keyframes drift{to{transform:scale(1.14) translateY(-3%)}}
.motion figcaption{font-family:var(--mono);font-size:11px;text-align:center;color:var(--dark-mute)}
.motion .live+figcaption{color:var(--red-on-dark)}
.quote{width:min(440px,100%);background:var(--paper);color:var(--ink);border-radius:20px;padding:clamp(22px,3vw,36px)}
.quote .tag{font-family:var(--mono);font-size:11px;color:var(--mute);letter-spacing:.06em;text-transform:uppercase}
.quote s{display:block;margin-top:14px;color:#9a978f;text-decoration-color:var(--red);font-size:clamp(14px,1.3vw,17px)}
.quote q{display:block;quotes:none;font-weight:600;font-size:clamp(25px,min(3vw,5vh),42px);letter-spacing:-.04em;line-height:1.05;margin-top:12px}
@media(max-width:820px){
  .stage{grid-template-columns:1fr;grid-template-rows:auto minmax(0,1fr) auto;align-items:stretch;gap:12px;padding:12px 16px 34px}
  .st-l{display:contents}
  .clock{grid-row:1;font-size:clamp(38px,7vh,58px)}
  .steps{display:none}
  .st-r{grid-row:2}
  .beats{grid-row:3}
  .beat h3{font-size:clamp(26px,4.2vh,36px)}
  .beat p{margin-top:8px;font-size:clamp(14px,2.1vh,17px)}
  .post2{height:100%}
  .quote q{font-size:clamp(22px,3.8vh,32px)}
}

/* services */
.cards3{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:20px;overflow:hidden;margin-top:clamp(36px,5vw,64px)}
.card{background:var(--bg);padding:clamp(24px,2.6vw,36px);display:flex;flex-direction:column;gap:12px;min-height:260px;transition:background .3s}
a.card:hover{background:#fff}
.card .n{font-family:var(--mono);font-size:12px;color:var(--mute)}
.card h3{font-weight:600;letter-spacing:-.035em;font-size:clamp(24px,2.3vw,32px);line-height:1.05}
.card p{color:var(--mute);flex:1}
.card ul{display:flex;flex-direction:column;gap:8px;color:var(--ink);font-size:15px}
.card ul li{padding-left:16px;position:relative}
.card ul li::before{content:"";position:absolute;left:0;top:.62em;width:6px;height:1px;background:var(--red)}
@media(max-width:900px){.cards3{grid-template-columns:1fr}.card{min-height:0}}
.strip{display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap;margin-top:16px;padding:clamp(20px,2.4vw,28px) clamp(24px,2.6vw,36px);border-radius:20px;background:var(--ink);color:var(--bg)}
.strip p{font-size:clamp(18px,1.8vw,24px);font-weight:500;letter-spacing:-.02em}
.strip .btn.p{background:var(--bg);color:var(--ink);border-color:var(--bg)}
.strip .btn.p:hover{background:var(--red);border-color:var(--red);color:#fff}

/* results */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--dark-line);border:1px solid var(--dark-line);border-radius:20px;overflow:hidden;margin-top:clamp(36px,5vw,64px)}
.stat{background:var(--dark);padding:clamp(20px,2.6vw,32px)}
.stat .n{font-family:var(--mono);font-weight:700;font-size:clamp(32px,4.4vw,64px);letter-spacing:-.06em;line-height:1}
.stat .l{color:var(--dark-mute);font-size:14px;margin-top:10px}
@media(max-width:860px){.stats{grid-template-columns:1fr 1fr}}
.reel{display:flex;gap:14px;overflow-x:auto;margin-top:28px;padding-bottom:14px;scroll-snap-type:x mandatory;scrollbar-width:thin;scrollbar-color:var(--dark-line) transparent}
.reel a{flex:0 0 clamp(170px,18vw,228px);aspect-ratio:9/16;border-radius:16px;overflow:hidden;position:relative;scroll-snap-align:start;background:#222}
.reel img{width:100%;height:100%;object-fit:cover;transition:transform 1s var(--out)}
.reel a:hover img{transform:scale(1.04)}
.reel a::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(0,0,0,.8),transparent 50%)}
.reel div{position:absolute;left:14px;right:10px;bottom:14px;z-index:2;color:#fff}
.reel b{font-family:var(--mono);font-size:24px;display:block;line-height:1;letter-spacing:-.04em}
.reel span{font-size:12px;color:#ccc}
.note{font-size:14px;color:var(--mute);margin-top:10px;max-width:70ch}
.dark .note{color:var(--dark-mute)}

/* service pages */
.two{display:grid;grid-template-columns:1fr 1.3fr;gap:clamp(28px,6vw,90px);align-items:start}
@media(max-width:860px){.two{grid-template-columns:1fr}}
.pairs{border-top:1px solid var(--ink)}
.pain{display:grid;grid-template-columns:1fr 1fr;gap:24px;padding:22px 0;border-bottom:1px solid var(--line);align-items:baseline}
.pain q{quotes:none;font-family:var(--serif);font-style:italic;font-size:clamp(22px,2.2vw,30px);line-height:1.1}
.pain p{color:var(--mute)}
@media(max-width:640px){.pain{grid-template-columns:1fr;gap:6px}}
.flow{display:grid;grid-template-columns:repeat(4,1fr);margin-top:clamp(36px,5vw,64px);border-top:1px solid var(--ink)}
.flow.three{grid-template-columns:repeat(3,1fr)}
.flow div{padding:22px 22px 0 0}
.flow i{font-family:var(--mono);font-style:normal;font-size:12px;color:var(--red)}
.flow h3{font-weight:600;letter-spacing:-.03em;font-size:clamp(22px,2vw,28px);line-height:1.05;margin:10px 0 8px}
.flow p{color:var(--mute);font-size:15px}
.dark .flow{border-color:var(--dark-mute)}
.dark .flow i{color:var(--red-on-dark)}
.dark .flow p{color:var(--dark-mute)}
@media(max-width:860px){.flow,.flow.three{grid-template-columns:1fr 1fr;gap:8px 0}}
@media(max-width:520px){.flow,.flow.three{grid-template-columns:1fr}}
.hooks{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line);border:1px solid var(--line);border-radius:20px;overflow:hidden;margin-top:clamp(36px,5vw,64px)}
.hook{background:var(--bg);padding:clamp(22px,2.4vw,32px)}
.hook .tag{font-family:var(--mono);font-size:11px;color:var(--mute);text-transform:uppercase;letter-spacing:.06em}
.hook s{display:block;margin-top:16px;color:#9a978f;text-decoration-color:var(--red)}
.hook q{display:block;quotes:none;font-weight:600;letter-spacing:-.035em;font-size:clamp(22px,2.2vw,30px);line-height:1.08;margin-top:8px}
@media(max-width:760px){.hooks{grid-template-columns:1fr}}
.brands{margin-top:22px;color:var(--dark-mute);font-size:15px}
.brands b{color:var(--paper);font-weight:500}
.tablewrap{overflow-x:auto;margin-top:clamp(28px,4vw,48px)}
.tbl{width:100%;min-width:460px;border-collapse:collapse;font-family:var(--mono);font-size:clamp(14px,1.3vw,17px)}
.tbl th{text-align:right;font-weight:500;font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--dark-mute);padding:10px 12px;border-bottom:1px solid var(--dark-mute)}
.tbl th:first-child,.tbl td:first-child{text-align:left;padding-left:0}
.tbl th:last-child,.tbl td:last-child{padding-right:0}
.tbl td{text-align:right;padding:15px 12px;border-bottom:1px solid var(--dark-line);font-variant-numeric:tabular-nums}
.tbl tfoot td{font-weight:700;border-bottom:0;color:var(--red-on-dark)}
.tbl .best{color:var(--red-on-dark);font-weight:700}
.kpis{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,6vw,90px);margin-top:clamp(70px,9vw,120px);align-items:center}
.cmp{font-family:var(--mono);display:flex;flex-direction:column;gap:14px}
.cmp div{display:grid;grid-template-columns:72px 1fr 62px;gap:12px;align-items:center;font-size:13px}
.cmp i{height:36px;background:var(--dark2);position:relative;overflow:hidden;border-radius:6px}
.cmp i::after{content:"";position:absolute;inset:0;width:0;background:var(--paper);transition:width 1.4s var(--ease)}
.cmp div:nth-child(2) i::after{background:var(--red-on-dark)}
.cmp.in div:nth-child(1) i::after{width:100%}
.cmp.in div:nth-child(2) i::after{width:55.5%}
.cmp b{text-align:right;font-size:18px}
@media(max-width:860px){.kpis{grid-template-columns:1fr}}
.tools{display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:14px;font-family:var(--mono);font-size:13px;color:var(--mute)}

/* builder */
.builder{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(28px,4vw,64px);align-items:start}
.step{padding-block:26px;border-top:1px solid var(--line)}
.step:first-child{border-top:0;padding-top:0}
.step h2{font-weight:600;font-size:clamp(22px,2.2vw,30px);letter-spacing:-.03em;line-height:1.05;margin-bottom:16px}
.step h2 i{font-family:var(--mono);font-style:normal;font-size:12px;color:var(--red);font-weight:500;margin-right:10px;letter-spacing:0;vertical-align:middle}
.opts{display:flex;flex-wrap:wrap;gap:8px}
.opt{padding:11px 16px;min-height:44px;border-radius:999px;border:1px solid var(--line);background:#fff;font-size:15px;font-weight:500;transition:border-color .2s,background .2s,color .2s}
.opt:hover{border-color:var(--ink)}
.opt[aria-pressed="true"]{background:var(--ink);border-color:var(--ink);color:var(--bg)}
.rng{display:flex;align-items:center;gap:18px}
input[type=range]{flex:1;min-width:0;-webkit-appearance:none;appearance:none;height:3px;border-radius:3px;background:linear-gradient(90deg,var(--ink) var(--fill,20%),var(--line) var(--fill,20%))}
input[type=range]::-webkit-slider-thumb{-webkit-appearance:none;width:22px;height:22px;border-radius:50%;background:var(--bg);border:2px solid var(--ink);cursor:grab}
input[type=range]::-moz-range-thumb{width:18px;height:18px;border-radius:50%;background:var(--bg);border:2px solid var(--ink);cursor:grab}
.bgt{font-family:var(--mono);font-weight:700;font-size:clamp(22px,2.4vw,30px);letter-spacing:-.04em;white-space:nowrap}
.bgt small{font-size:12px;font-weight:400;color:var(--mute);letter-spacing:0}
.field{width:100%;padding:14px 16px;border-radius:12px;border:1px solid var(--line);background:#fff;font:inherit;font-size:16px;color:var(--ink)}
.field:focus{outline:2px solid var(--ink);outline-offset:1px}
.pv{position:sticky;top:calc(var(--hd) + 20px);display:flex;flex-direction:column;gap:12px}
.pv-top{display:grid;grid-template-columns:minmax(150px,190px) 1fr;gap:12px}
.adphone{aspect-ratio:9/18;border-radius:26px;border:6px solid var(--ink);overflow:hidden;position:relative;background:var(--grad,#222);color:#fff;display:flex;flex-direction:column;justify-content:flex-end;padding:14px;transition:background .5s}
.adphone img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.8}
.adphone::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(0,0,0,.85),transparent 62%)}
.adphone>*:not(img){position:relative;z-index:2}
.adphone .sp{position:absolute;top:14px;left:14px;font-size:10px;opacity:.85}
.adphone .hk{font-weight:600;font-size:16px;line-height:1.12;letter-spacing:-.02em}
.adphone .ct{margin-top:9px;background:#fff;color:#111;font-weight:600;font-size:11px;border-radius:7px;padding:7px;text-align:center}
.est{display:grid;gap:8px}
.est div{background:#fff;border:1px solid var(--line);border-radius:14px;padding:11px 14px;display:flex;flex-direction:column;justify-content:center}
.est b{font-family:var(--mono);font-size:clamp(17px,1.7vw,21px);letter-spacing:-.04em;line-height:1.1}
.est span{font-size:12px;color:var(--mute);margin-top:3px}
.plan{background:var(--ink);color:var(--bg);border-radius:18px;padding:clamp(18px,2vw,26px)}
.plan h3{font-weight:600;letter-spacing:-.03em;font-size:clamp(20px,1.9vw,26px);line-height:1.05}
.plan ol{margin-top:14px;display:flex;flex-direction:column;gap:10px}
.plan li{display:grid;grid-template-columns:82px 1fr;gap:10px;font-size:14px;color:#d3d0c7}
.plan li span{font-family:var(--mono);font-size:11px;color:var(--red-on-dark);padding-top:2px}
.fine{font-size:12px;color:var(--mute)}
.send{width:100%}
@media(max-width:980px){.builder{grid-template-columns:1fr}.pv{position:static}}

/* CTA + ringing phone */
.cta{display:grid;grid-template-columns:1.25fr auto;gap:clamp(32px,6vw,90px);align-items:center}
.cta .h{font-size:clamp(42px,6vw,92px)}
.cta .lead{margin-top:20px}
.cta .btns{margin-top:28px}
.direct{margin-top:24px;font-family:var(--mono);font-size:13px;color:var(--dark-mute);display:flex;flex-wrap:wrap;gap:6px 22px}
.direct a{text-decoration:underline;text-underline-offset:3px}
.direct a:hover{color:var(--paper)}
.call{width:min(290px,74vw);aspect-ratio:9/18.5;border-radius:42px;border:8px solid #2c2b28;background:linear-gradient(180deg,#22201d,#0d0d0c 70%);display:flex;flex-direction:column;align-items:center;padding:clamp(34px,9%,52px) 18px 30px;text-align:center;position:relative;overflow:hidden;justify-self:center}
.call .st{font-family:var(--mono);font-size:12px;color:var(--dark-mute)}
.call .av{width:88px;height:88px;border-radius:50%;background:var(--paper);color:var(--ink);display:flex;align-items:center;justify-content:center;font-weight:700;font-size:20px;letter-spacing:-.045em;margin:20px 0 14px}
.call .av span{color:var(--red)}
.call.ringing .av{animation:ring 1.6s infinite}
@keyframes ring{0%{box-shadow:0 0 0 0 rgba(243,242,238,.35)}100%{box-shadow:0 0 0 26px rgba(243,242,238,0)}}
.call .nm{font-size:21px;font-weight:600;letter-spacing:-.03em;line-height:1.1}
.call .sb{font-size:14px;color:var(--dark-mute);margin-top:5px}
.call .msg{margin-top:auto;margin-bottom:16px;background:rgba(255,255,255,.08);border-radius:14px;padding:12px;font-size:14px;display:none}
.call .msg.on{display:block}
.call .msg b{color:var(--red-on-dark);font-weight:600}
.call .msg a,.call .msg button{display:inline-block;margin-top:8px;font-weight:600;text-decoration:underline;min-height:28px}
.call .acts{margin-top:auto;display:flex;justify-content:space-around;width:100%}
.call .msg.on+.acts{margin-top:0}
.call .acts button{display:flex;flex-direction:column;align-items:center;gap:7px;font-size:13px;color:var(--paper)}
.call .acts i{width:58px;height:58px;border-radius:50%;display:grid;place-items:center;font-style:normal;font-size:22px;color:#fff}
.call .dec i{background:#d5281b}
.call .acc i{background:#1f9d4d}
.call.ringing .acc i{animation:wob 1.4s infinite}
@keyframes wob{0%,50%,100%{transform:rotate(0)}10%,30%{transform:rotate(-10deg)}20%,40%{transform:rotate(10deg)}}
.call.done .acts{display:none}
.call.done .msg{margin-top:auto;margin-bottom:0}
@media(max-width:860px){.cta{grid-template-columns:1fr}}
.ft{background:var(--dark);color:var(--dark-mute);border-top:1px solid var(--dark-line);padding:24px 0;font-size:13px}
.ft .wrap{display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}
.ft a{text-decoration:underline;text-underline-offset:3px}

.rv{opacity:0;transform:translateY(22px);transition:opacity .8s var(--out),transform .8s var(--out)}
.rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
  .rv{opacity:1;transform:none}
}

/* ---------- additions: fonts are local (see fonts/fonts.css) ---------- */
@view-transition{navigation:auto}
::view-transition-old(root),::view-transition-new(root){animation-duration:.45s;animation-timing-function:cubic-bezier(.16,1,.3,1)}
.lock{overflow:hidden}

/* headlines rise word by word (no clipping, so italic letters keep their tails) */
.split .w{display:inline-block}
.split .w>span{display:inline-block;opacity:0;transform:translateY(.4em);transition:opacity .7s var(--out),transform .9s var(--out)}
.split.in .w>span{opacity:1;transform:none}
em{padding-right:.06em}

/* hero: the caught post is a real video */
.rig .post video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .6s}
.caught .rig .post video{opacity:1}

/* logo strip */
.logos{overflow:hidden;padding-block:clamp(28px,4vw,48px);border-block:1px solid var(--line);-webkit-mask:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent);mask:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent)}
.logos .track{display:flex;align-items:center;gap:clamp(44px,6vw,84px);width:max-content;animation:slide 48s linear infinite}
.logos:hover .track{animation-play-state:paused}
.logos img{height:clamp(30px,3.4vw,44px);width:auto;max-width:160px;object-fit:contain;filter:grayscale(1);opacity:.7;transition:opacity .3s,filter .3s}
.logos img.photo{height:clamp(46px,5vw,64px);mix-blend-mode:multiply}
.logos img:hover,.logos span:hover{opacity:1;filter:none}
.logos span{font-size:clamp(20px,2.2vw,28px);color:var(--ink);opacity:.62;white-space:nowrap;transition:opacity .3s}
.t-amazinga{font-weight:700;letter-spacing:.04em;font-style:italic}
.t-milk{font-weight:700;letter-spacing:-.04em}
.t-rossen{font-weight:600;letter-spacing:-.03em;font-size:clamp(24px,2.6vw,32px)!important}
@keyframes slide{to{transform:translateX(-50%)}}

/* the work */
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:clamp(28px,4vw,44px)}
.chips button{font-size:14px;font-weight:500;padding:9px 16px;min-height:40px;border-radius:999px;border:1px solid var(--line);background:#fff;transition:background .2s,color .2s,border-color .2s}
.chips button:hover{border-color:var(--ink)}
.chips button[aria-pressed="true"]{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.work{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(14px,2vw,24px);margin-top:24px}
.case{text-align:left;display:flex;flex-direction:column;gap:12px;animation:pop .6s var(--out) both}
.work .case:nth-child(2){animation-delay:.05s}.work .case:nth-child(3){animation-delay:.1s}.work .case:nth-child(4){animation-delay:.15s}.work .case:nth-child(5){animation-delay:.2s}.work .case:nth-child(6){animation-delay:.25s}
@keyframes pop{from{opacity:0;transform:translateY(18px)}}
.case .vid{position:relative;aspect-ratio:4/5;border-radius:18px;overflow:hidden;background:#111;display:block}
.case .vid img,.case .vid video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.2s var(--out),opacity .5s}
.case .vid video{opacity:0}
.case .vid video.on{opacity:1}
.case:hover .vid img,.case:hover .vid video{transform:scale(1.04)}
.case .vid::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(0,0,0,.55),transparent 40%);pointer-events:none}
.case .play{position:absolute;right:14px;bottom:14px;z-index:2;width:44px;height:44px;border-radius:50%;background:rgba(243,242,238,.92);display:grid;place-items:center;transition:transform .3s var(--out)}
.case .play::before{content:"";margin-left:3px;border-left:11px solid var(--ink);border-top:7px solid transparent;border-bottom:7px solid transparent}
.case:hover .play{transform:scale(1.1)}
.case .vw{position:absolute;left:14px;bottom:16px;z-index:2;font-style:normal;font-family:var(--mono);font-size:13px;font-weight:700;color:#fff}
.case .meta{display:flex;flex-direction:column;gap:4px}
.case .meta b{font-family:var(--mono);font-size:11px;font-weight:500;letter-spacing:.06em;text-transform:uppercase;color:var(--mute)}
.case .meta q{quotes:none;font-weight:600;font-size:clamp(18px,1.6vw,22px);letter-spacing:-.025em;line-height:1.15}
.case .meta q.angle{font-family:var(--serif);font-style:italic;font-weight:400;font-size:clamp(20px,1.8vw,25px)}
.case.fit .vid{box-shadow:0 0 0 2px var(--red)}
@media(max-width:900px){.work{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.work{gap:12px}.case .meta q{font-size:16px}.case .play{width:36px;height:36px}}

/* the viewer */
.viewer{position:fixed;inset:0;z-index:90;display:grid;place-items:center;padding:clamp(12px,3vw,40px);visibility:hidden;opacity:0;transition:opacity .35s,visibility .35s}
.viewer.open{visibility:visible;opacity:1}
.vbg{position:absolute;inset:0;background:rgba(13,13,12,.82);backdrop-filter:blur(10px)}
.vbox{position:relative;display:grid;grid-template-columns:auto minmax(280px,380px);max-height:calc(100svh - 48px);background:var(--bg);border-radius:24px;overflow:hidden;box-shadow:0 40px 120px -30px rgba(0,0,0,.7)}
.vvid{background:#000;display:grid;place-items:center}
.vvid video{display:block;height:min(82svh,720px);aspect-ratio:9/16;max-width:100%;object-fit:contain;background:#000}
.vtxt{position:relative;padding:clamp(24px,3vw,36px);display:flex;flex-direction:column;overflow-y:auto}
.vtxt q{quotes:none;font-weight:600;font-size:clamp(22px,2vw,28px);letter-spacing:-.03em;line-height:1.1}
.vtxt .k{padding-right:44px}
.vlab{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--red);margin:22px 0 6px}
.vx{position:absolute;right:16px;top:16px;width:40px;height:40px;border-radius:50%;border:1px solid var(--line);font-size:15px}
.vx:hover{background:var(--ink);color:var(--bg)}
.vnav{display:flex;gap:8px;margin:26px 0 14px}
.vnav button{width:44px;height:44px;border-radius:50%;border:1px solid var(--line);font-size:18px}
.vnav button:hover{border-color:var(--ink)}
.vtxt .btn{margin-top:auto}
@media(max-width:760px){
  .viewer{padding:0;place-items:end stretch}
  .vbox{grid-template-columns:1fr;grid-template-rows:auto 1fr;border-radius:20px 20px 0 0;max-height:100svh;width:100%}
  .vvid video{height:52svh;width:auto;margin:0 auto}
  .vtxt{padding:20px 16px 24px}
  .vlab{margin-top:14px}
}

/* stage visuals that are now real videos */
.motion .cell video,.post2 video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}

/* footer + legal pages */
.ft-l{display:flex;flex-wrap:wrap;gap:6px 18px}
.legal{padding-top:calc(var(--hd) + clamp(48px,7vw,90px));padding-bottom:clamp(60px,8vw,110px);max-width:760px}
.legal h1{font-weight:600;letter-spacing:-.04em;font-size:clamp(36px,5vw,60px);line-height:1}
.legal h2{font-weight:600;letter-spacing:-.02em;font-size:20px;margin:34px 0 8px}
.legal p,.legal li{color:var(--mute);margin-top:8px}
.legal .todo{background:#fff4c2;color:var(--ink);padding:1px 6px;border-radius:4px;font-family:var(--mono);font-size:14px}
.legal .warn{margin-top:24px;padding:16px 18px;border:1px solid var(--red);border-radius:14px;color:var(--ink)}
.logos img.sq{height:clamp(48px,5vw,64px)}
.logos img.dk,.logos img.dk:hover{filter:brightness(0);opacity:.7}
.logos{background:var(--bg)}

/* ================= home v4: bolder ================= */
/* logo strip: original logos, nothing faded or cut */
.logos{-webkit-mask:none;mask:none;background:var(--bg)}
.logos img{height:clamp(34px,3.6vw,48px);max-width:180px;filter:none;opacity:.85}
.logos img.sq{height:clamp(52px,5.4vw,70px)}
.logos img:hover{opacity:1}

/* 1. the stop: a fast feed that freezes at 1.7 s on one video */
.stop{position:relative;height:100svh;min-height:600px;background:var(--dark);color:var(--paper);overflow:hidden}
.wall{position:absolute;inset:-12% -8%;display:grid;grid-template-columns:repeat(5,1fr);gap:14px;transform:rotate(-7deg) scale(1.08);z-index:0;transition:filter .5s}
.wall .col{display:flex;flex-direction:column;gap:14px;animation:feed 2.4s linear infinite}
.wall .col:nth-child(2n){animation-duration:1.9s}
.wall .col:nth-child(3n){animation-duration:2.8s}
@keyframes feed{to{transform:translateY(-50%)}}
.wall .tile{position:relative;aspect-ratio:9/14;border-radius:14px;overflow:hidden;background:#222;transition:opacity .6s,transform .7s var(--out),box-shadow .5s}
.wall .tile img,.wall .tile video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.stop.running .wall{filter:blur(2px) brightness(.55)}
.stop.stopped .wall .col{animation-play-state:paused}
.stop.stopped .wall{filter:grayscale(1) brightness(.3)}
.stop::after{content:"";position:absolute;inset:0;z-index:1;pointer-events:none;background:linear-gradient(90deg,rgba(13,13,12,.92) 0%,rgba(13,13,12,.55) 45%,transparent 70%);opacity:0;transition:opacity .6s}
.stop.stopped::after{opacity:1}
.stop-ui{position:relative;z-index:2;height:100%;display:flex;flex-direction:column;justify-content:center;padding-top:var(--hd)}
.count{font-family:var(--mono);font-weight:700;letter-spacing:-.07em;line-height:.85;font-size:clamp(110px,22vw,320px);font-variant-numeric:tabular-nums;transition:font-size .7s var(--out),color .4s}
.count small{font-size:.28em;letter-spacing:0;color:var(--dark-mute);margin-left:.1em}
.stop.stopped .count{font-size:clamp(56px,8vw,110px);color:var(--red-on-dark)}
.stop .before{font-family:var(--mono);font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:var(--dark-mute);margin-bottom:14px}
.stop .after{max-width:620px;opacity:0;transform:translateY(24px);transition:opacity .7s var(--out) .15s,transform .9s var(--out) .15s;pointer-events:none}
.stop.stopped .after{opacity:1;transform:none;pointer-events:auto}
.stop .after h1{font-weight:600;letter-spacing:-.045em;line-height:.98;font-size:clamp(40px,5.6vw,84px);margin-top:10px}
.stop .after .lead{color:#d6d3cb;margin-top:18px;max-width:40ch}
.stop .after .btns{margin-top:28px}
.stop .tagline{font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--red-on-dark)}
.replay{margin-top:20px;font-family:var(--mono);font-size:12px;color:var(--dark-mute);text-decoration:underline;text-underline-offset:3px;min-height:32px}
.replay:hover{color:var(--paper)}
.stop.stopped .before{display:none}
@media(max-width:760px){
  .wall{grid-template-columns:repeat(3,1fr);inset:-10% -30%}
  .stop::after{background:linear-gradient(0deg,rgba(13,13,12,.95) 0%,rgba(13,13,12,.7) 50%,transparent 80%)}
  .stop-ui{justify-content:flex-end;padding-bottom:28px}
  .stop:not(.stopped) .stop-ui{justify-content:center}
}

/* 2. the grow: one video opens up to full screen while three short lines tell what happened */
#grow{height:420vh;position:relative;background:var(--dark)}
.grow-in{position:sticky;top:0;height:100svh;overflow:hidden;color:var(--paper)}
.gv{position:absolute;inset:0;clip-path:inset(var(--it,20%) var(--is,34%) round var(--ir,24px));will-change:clip-path}
.gv video{width:100%;height:100%;object-fit:cover}
.gv::after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(0,0,0,.75),transparent 55%)}
.gclock{position:absolute;left:clamp(16px,4vw,48px);top:calc(var(--hd) + 18px);z-index:2;font-family:var(--mono);font-weight:700;font-size:clamp(28px,3.4vw,46px);letter-spacing:-.05em;font-variant-numeric:tabular-nums}
.gclock.done{color:var(--red-on-dark)}
.gcap{position:absolute;left:clamp(16px,4vw,48px);right:clamp(16px,4vw,48px);bottom:clamp(36px,8vh,80px);z-index:2;display:grid}
.gcap div{grid-area:1/1;opacity:0;transform:translateY(30px);transition:opacity .45s,transform .6s var(--out)}
.gcap div.on{opacity:1;transform:none}
.gcap .t{font-family:var(--mono);font-size:13px;color:var(--red-on-dark)}
.gcap h2{font-weight:600;letter-spacing:-.045em;line-height:.98;font-size:clamp(38px,6.4vw,104px);margin-top:8px;max-width:16ch}
.gcap p{color:#ddd;font-size:clamp(16px,1.5vw,20px);margin-top:12px;max-width:44ch}

/* 3. the work as big first lines */
.lines{margin-top:28px;border-top:1px solid var(--ink)}
.line{width:100%;display:grid;grid-template-columns:56px 1fr auto;gap:20px;align-items:baseline;text-align:left;padding:clamp(16px,2vw,24px) 0;border-bottom:1px solid var(--line);position:relative}
.line .th{display:none}
.line .no{font-family:var(--mono);font-size:13px;color:var(--mute)}
.line .q{font-weight:600;letter-spacing:-.04em;line-height:1.02;font-size:clamp(26px,4vw,58px);transition:transform .5s var(--out),color .3s}
.line .q.angle{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.02em}
.line .cl{font-family:var(--mono);font-size:12px;color:var(--mute);text-align:right;max-width:24ch}
.line:hover .q{transform:translateX(14px);color:var(--red)}
.line.fit .no{color:var(--red)}
.lines:hover .line:not(:hover) .q{color:#b9b6ad}
.peek{position:fixed;left:0;top:0;z-index:80;width:230px;aspect-ratio:9/14;border-radius:16px;overflow:hidden;pointer-events:none;opacity:0;scale:.6;transition:opacity .3s,scale .45s var(--out);box-shadow:0 30px 70px -20px rgba(0,0,0,.6)}
.peek.on{opacity:1;scale:1}
.peek video{width:100%;height:100%;object-fit:cover;background:#111}
@media(hover:none),(max-width:760px){
  .line{grid-template-columns:64px 1fr;gap:14px;align-items:center}
  .line .no{display:none}
  .line .th{display:block;width:64px;aspect-ratio:9/14;object-fit:cover;border-radius:8px;grid-row:1/3}
  .line .q{font-size:clamp(20px,5.6vw,28px)}
  .line .cl{text-align:left}
  .peek{display:none}
}

/* 4. a giant moving line */
.band{overflow:hidden;padding-block:clamp(18px,3vw,36px);background:var(--bg);border-block:1px solid var(--line)}
.band .bt{display:flex;gap:.6em;width:max-content;white-space:nowrap;font-weight:600;letter-spacing:-.05em;font-size:clamp(48px,9vw,140px);line-height:1;animation:slide 30s linear infinite}
.band .bt em{color:var(--red)}
.band .bt span:nth-of-type(odd){color:transparent;-webkit-text-stroke:1.5px var(--ink)}

/* 5. services as rows that fill with colour */
.srows{margin-top:clamp(28px,4vw,48px);border-top:1px solid var(--ink)}
.srow{position:relative;display:grid;grid-template-columns:56px 1.1fr 1fr 40px;gap:20px;align-items:center;padding:clamp(22px,3vw,36px) 0;border-bottom:1px solid var(--line);isolation:isolate}
.srow::before{content:"";position:absolute;inset:0 calc(-1 * clamp(16px,4vw,48px));background:var(--ink);transform:scaleY(0);transform-origin:bottom;transition:transform .5s var(--out);z-index:-1}
.srow:hover::before{transform:none}
.srow:hover{color:var(--bg)}
.srow .n{font-family:var(--mono);font-size:13px;color:var(--mute)}
.srow h3{font-weight:600;letter-spacing:-.04em;font-size:clamp(30px,4.4vw,64px);line-height:1}
.srow p{color:var(--mute);transition:color .3s}
.srow:hover p,.srow:hover .n{color:#c9c6bd}
.srow .ar{font-size:28px;transition:transform .4s var(--out)}
.srow:hover .ar{transform:translateX(6px) rotate(-45deg)}
@media(max-width:760px){.srow{grid-template-columns:1fr 32px;gap:8px}.srow .n{display:none}.srow p{grid-column:1/2}.srow .ar{grid-row:1}}

/* 6. numbers on red */
.redsec{background:var(--red);color:#fff;padding-block:clamp(72px,10vw,140px)}
.redsec .k{color:rgba(255,255,255,.75)}
.bign{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,4vw,60px) clamp(24px,5vw,80px);margin-top:clamp(28px,4vw,48px)}
.bign div{border-top:1px solid rgba(255,255,255,.45);padding-top:16px}
.bign b{display:block;font-family:var(--mono);font-weight:700;letter-spacing:-.07em;line-height:.9;font-size:clamp(64px,10vw,150px)}
.bign span{display:block;margin-top:10px;font-size:clamp(15px,1.4vw,19px);color:rgba(255,255,255,.85)}
@media(max-width:620px){.bign{grid-template-columns:1fr}}

/* the caught video lifts out of the feed */
.lift{position:absolute;z-index:3;border-radius:16px;overflow:hidden;transform-origin:center;transition:left .9s cubic-bezier(.16,1,.3,1),top .9s cubic-bezier(.16,1,.3,1),width .9s cubic-bezier(.16,1,.3,1),height .9s cubic-bezier(.16,1,.3,1),transform .9s cubic-bezier(.16,1,.3,1),box-shadow .6s;box-shadow:0 0 0 0 transparent}
.lift video,.lift img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.lift.up{box-shadow:0 0 0 3px var(--red-on-dark),0 50px 120px -30px rgba(0,0,0,.9)}
.stop.stopped .count{margin-bottom:12px}
@media(max-width:760px){.stop .after h1{font-size:clamp(30px,8.4vw,40px)}.stop .after .lead{font-size:15px;margin-top:10px}.stop .after .btns{margin-top:16px}.stop.stopped .count{font-size:44px}}

/* ================= v5 ================= */
/* 2. white circle over the black, the video plays in a phone */
#grow{height:400vh;background:var(--dark)}
.grow-in{color:var(--ink)}
.reveal{position:absolute;inset:0;background:var(--bg);clip-path:circle(0 at 70% 50%);will-change:clip-path}
.pstage{height:100%;display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(24px,5vw,80px);align-items:center;padding-top:var(--hd)}
.pleft{display:flex;flex-direction:column;gap:clamp(14px,3vh,28px)}
.pstage .gclock{position:static;color:var(--ink);font-size:clamp(46px,min(7vw,11vh),104px);letter-spacing:-.06em}
.pstage .gclock.done{color:var(--red)}
.pstage .gcap{position:relative;left:auto;right:auto;bottom:auto;display:grid}
.pstage .gcap .t{color:var(--red)}
.pstage .gcap h2{font-size:clamp(34px,min(5vw,8vh),76px);max-width:14ch}
.pstage .gcap p{color:var(--mute)}
.gbar{height:3px;background:var(--line);position:relative;max-width:520px}
.gbar i{position:absolute;left:0;top:0;bottom:0;width:0;background:var(--red)}
.phone{position:relative;justify-self:center;height:min(76svh,680px);aspect-ratio:9/19.5;border-radius:46px;border:10px solid #111;background:#000;overflow:hidden;box-shadow:0 60px 120px -40px rgba(0,0,0,.45);will-change:transform}
.phone video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.phone .notch{position:absolute;top:10px;left:50%;transform:translateX(-50%);width:34%;height:24px;border-radius:20px;background:#000;z-index:2}
.phone .like{position:absolute;right:16px;bottom:90px;z-index:2;font-size:44px;color:#ff3b4f;transform:scale(0);transition:transform .5s cubic-bezier(.3,1.7,.5,1);text-shadow:0 4px 20px rgba(0,0,0,.4)}
.phone.hooked .like{transform:scale(1)}
@media(max-width:760px){
  .pstage{grid-template-columns:1fr;grid-template-rows:auto 1fr;align-content:start;gap:14px;padding-top:calc(var(--hd) + 12px)}
  .phone{grid-row:1;height:44svh;border-width:7px;border-radius:30px}
  .pstage .gclock{font-size:36px}
  .pstage .gcap h2{font-size:clamp(26px,7vw,34px)}
  .pstage .gcap p{font-size:15px}
}

/* the zipper */
#zip{height:280vh;position:relative}
.zip-in{position:sticky;top:0;height:100svh;overflow:hidden;background:var(--bg)}
.zip-under{height:100%;display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center}
.zip-under h2{font-weight:600;letter-spacing:-.05em;line-height:.98;font-size:clamp(44px,7.6vw,124px);max-width:14ch;margin-top:16px}
.zip-under .lead{margin-top:22px;max-width:44ch}
.zl,.zr{position:absolute;inset:0;background:var(--dark);display:grid;place-items:center;will-change:clip-path,transform}
.zl{background:linear-gradient(90deg,#0d0d0c 70%,#1d1c1a)}
.zr{background:linear-gradient(270deg,#0d0d0c 70%,#1d1c1a)}
.zw{font-weight:700;letter-spacing:-.06em;font-size:clamp(56px,12vw,200px);color:var(--paper);white-space:nowrap}
.teeth{position:absolute;left:50%;bottom:0;width:16px;transform:translateX(-50%);background:repeating-linear-gradient(180deg,#d8d5cc 0 5px,transparent 5px 10px) left/50% 100% no-repeat,repeating-linear-gradient(180deg,transparent 0 5px,#a19e95 5px 10px) right/50% 100% no-repeat}
.pull{position:absolute;left:50%;width:30px;height:66px;margin-top:-6px;transform:translateX(-50%);border-radius:8px 8px 15px 15px;background:linear-gradient(90deg,#86837c,#efece4 45%,#9c998f);box-shadow:0 10px 24px rgba(0,0,0,.55);transition:opacity .3s}
.pull i{position:absolute;left:50%;bottom:11px;width:11px;height:20px;border-radius:6px;background:#0d0d0c;transform:translateX(-50%)}
.zhint{position:absolute;left:0;right:0;bottom:26px;text-align:center;font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--dark-mute);transition:opacity .3s}

/* results: the count-up numbers keep the big size */
.bign span{display:inline;margin:0;font-size:inherit;color:inherit}
.bign div>span{display:block;margin-top:10px;font-size:clamp(15px,1.4vw,19px);color:rgba(255,255,255,.85)}

/* services: no black block, just a calm highlight */
.srow::before{display:none}
.srow:hover{color:inherit}
.srow h3{transition:transform .45s var(--out),color .25s}
.srow:hover h3{color:var(--red);transform:translateX(10px)}
.srow:hover p,.srow:hover .n{color:var(--mute)}
.srow .ar{transition:transform .4s var(--out),color .25s}
.srow:hover .ar{color:var(--red);transform:translateX(6px)}

/* ================= v6: the video drops into the phone, no black gap ================= */
#grow{height:320vh;background:var(--bg)}
.reveal{clip-path:none!important}
.gq{font-family:var(--mono);font-size:13px;letter-spacing:.06em;text-transform:uppercase;color:var(--mute)}
.fly{position:fixed;z-index:45;overflow:hidden;pointer-events:none;background:#000;display:none;box-shadow:0 40px 90px -30px rgba(0,0,0,.6);will-change:left,top,width,height}
.fly video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.phone video{transition:opacity .2s}
.phone.empty video{opacity:0}
.pstage .gcap h2{font-size:clamp(32px,min(4.4vw,7vh),66px);max-width:16ch}
.pstage .gcap p{font-size:clamp(16px,1.4vw,19px);max-width:42ch;margin-top:12px}

/* page headlines: the first sentence on its own line, the red part below it */
.phero .h{max-width:none}
.phero .h em{display:block}

/* ================= v7: sub pages ================= */
/* filter buttons on dark sections */
.dark .chips button{background:transparent;border-color:var(--dark-line);color:var(--paper)}
.dark .chips button:hover{border-color:var(--paper)}
.dark .chips button[aria-pressed="true"]{background:var(--paper);border-color:var(--paper);color:var(--ink)}
.dark .case .meta b{color:var(--dark-mute)}

/* content: a row of videos drifting sideways */
.vstrip{overflow:hidden;padding-block:clamp(10px,2vw,30px) clamp(60px,8vw,110px)}
.vrow{display:flex;gap:clamp(14px,2vw,26px);width:max-content;padding-left:clamp(16px,4vw,48px);will-change:transform}
.vc{width:clamp(170px,18vw,250px);aspect-ratio:9/16;border-radius:20px;overflow:hidden;background:#111;transform:rotate(var(--r));box-shadow:0 30px 60px -30px rgba(0,0,0,.5);transition:transform .5s var(--out)}
.vc:hover{transform:rotate(0) scale(1.04)}
.vc video{width:100%;height:100%;object-fit:cover}

/* content: cards that flip from the usual line to ours */
.hooks .hook.flip{padding:0;border:0;background:none;perspective:1200px;text-align:left;min-height:240px;display:block;width:100%}
.flip .fi{position:relative;display:block;height:100%;min-height:240px;transform-style:preserve-3d;transition:transform .9s var(--out)}
.flip.turned .fi{transform:rotateY(180deg)}
.flip .ff,.flip .fb{position:absolute;inset:0;display:flex;flex-direction:column;gap:10px;padding:clamp(22px,2.4vw,32px);backface-visibility:hidden;-webkit-backface-visibility:hidden}
.flip .ff{background:var(--bg2)}
.flip .fb{background:var(--ink);color:var(--bg);transform:rotateY(180deg)}
.flip .lbl{font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--mute);margin-top:6px}
.flip .fb .lbl{color:var(--red-on-dark)}
.flip .fb .tag{color:var(--dark-mute)}
.flip .plain{font-size:clamp(20px,2vw,26px);color:#8b8880;line-height:1.2}
.flip .fb q{margin-top:0}
.flip .turn{margin-top:auto;font-family:var(--mono);font-size:11px;color:var(--mute)}
.flip .fb .turn{color:var(--dark-mute)}
.hooks{background:none;border:0;gap:16px}
.hooks .hook.flip .ff,.hooks .hook.flip .fb{border-radius:20px}

/* ads: the falling cost per lead */
.cpl{background:var(--dark);color:var(--paper);padding-block:clamp(60px,9vw,120px)}
.cpl .k{color:var(--dark-mute)}
.cpl b{display:block;font-family:var(--mono);font-weight:700;letter-spacing:-.07em;line-height:.9;font-size:clamp(90px,19vw,280px);margin-top:14px;font-variant-numeric:tabular-nums;transition:color .5s}
.cpl.low b{color:var(--red-on-dark)}
.cplbar{height:6px;background:var(--dark-line);border-radius:6px;margin-top:22px;overflow:hidden}
.cplbar i{display:block;height:100%;width:100%;background:var(--paper);border-radius:6px}
.cpl.low .cplbar i{background:var(--red-on-dark)}
.cplnote{color:var(--dark-mute);margin-top:16px;font-size:clamp(16px,1.4vw,19px)}

/* ads: the steps get connected by a line drawn left to right */
.flow.draw{position:relative;border-top-color:transparent}
.flow.draw::before{content:"";position:absolute;left:0;right:0;top:-1px;height:2px;background:var(--ink);transform:scaleX(0);transform-origin:left;transition:transform 1.6s var(--out)}
.flow.draw.in::before{transform:none}
.flow.draw > div{opacity:0;transform:translateY(16px);transition:opacity .6s,transform .7s var(--out)}
.flow.draw.in > div{opacity:1;transform:none}
.flow.draw.in > div:nth-child(2){transition-delay:.35s}.flow.draw.in > div:nth-child(3){transition-delay:.7s}.flow.draw.in > div:nth-child(4){transition-delay:1.05s}

/* strategy: every channel at once, then only the useful ones */
.chaos-sec{padding-bottom:clamp(60px,8vw,110px)}
.chaos{position:relative;height:clamp(300px,42vh,420px);border-radius:24px;background:var(--dark);overflow:hidden}
.ch{position:absolute;padding:10px 18px;border-radius:999px;border:1px solid var(--dark-line);color:var(--dark-mute);font-weight:500;font-size:clamp(14px,1.4vw,18px);white-space:nowrap;background:var(--dark2);transition:left 1s var(--out),top 1s cubic-bezier(.5,0,.75,0),transform 1s var(--out),background .4s,color .4s,font-size .6s}
.chaos.sorted .ch.keep{background:var(--red-on-dark);border-color:var(--red-on-dark);color:var(--ink);font-size:clamp(18px,2.2vw,30px);font-weight:600;transition:left 1s var(--out),top 1s var(--out),transform 1s var(--out),background .4s,color .4s}
.chaos-cap{display:flex;justify-content:space-between;align-items:center;margin-top:14px;font-family:var(--mono);font-size:13px;color:var(--mute)}
.replay2{font-family:var(--mono);font-size:12px;color:var(--mute);text-decoration:underline;min-height:32px}

/* v8: hero counter fits short laptop screens; the "Everyone is scrolling" line stays readable below the header */
.count{font-size:clamp(84px,min(15vw,28svh),230px)}
.stop .before{font-size:15px;color:#d6d3cb;margin-bottom:18px;text-shadow:0 1px 12px rgba(0,0,0,.6)}
.stop:not(.stopped) .stop-ui{padding-top:calc(var(--hd) + 24px)}

/* v9: phone layout for the "Three ways" rows: title + arrow on one line, text below */
@media(max-width:760px){
  .srow{grid-template-columns:1fr 32px;gap:10px 12px;padding:22px 0}
  .srow h3{grid-column:1;grid-row:1;font-size:clamp(28px,8vw,36px)}
  .srow .ar{grid-column:2;grid-row:1;justify-self:end}
  .srow p{grid-column:1/-1;grid-row:2}
}
/* hero sits on a dark background: light buttons so they read as buttons */
.stop .btn.p{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.stop .btn.p:hover{background:var(--red-on-dark);border-color:var(--red-on-dark);color:var(--ink)}
.stop .btn.s{border-color:rgba(243,242,238,.4);color:var(--paper)}
.stop .btn.s:hover{background:var(--paper);color:var(--ink)}